Elora began from something simple, a daily shower that didn’t feel right. Our founder struggled with eczema for years and noticed that his skin felt worse every time he stepped out of the shower. After learning that unfiltered water was filled with harsh chemicals and heavy minerals, he started experimenting with natural ways to purify it - inspired by how rocks and minerals filter fresh mountain streams in nature.

Through months of trial and error, he created a blend of three mineral beads designed to soften water and remove impurities, while keeping essential minerals intact. He placed them inside a beautifully designed handheld showerhead — the first Elora Showerhead, named after Elora, a peaceful town in Canada where he found inspiration in its clean rivers and natural springs.